(2018-2019) beginning second phase – Focalization in specific audiences
During 2019 we initiate what we call the second phase of our RED, adding a new region in the Norte Grande of the country (Atacama) and implementing an extremely specific circulation program for each participating territory, laying the groundwork of what will be our audience management plan for 2020.
This is how to this date the circulation program has developed in the district of Paine. It centers specifically in the student community, with specific performances for students during school hours, mediations that incorporate new technologies (conversation forums via Instagram and mediation activities #EsteEsMiProfe), a student meeting and a teacher training course. Also, in the district of Independencia, the cultural day “Conexión. Encuentro Artístico en Independencia” is produced, that gathers an entrepreneur fair of the district, the open exhibition of the staging workshop “Teatro del Calle y Cuerpo” directed by Mauricio Barría from La Difunta Teatro company and the accompaniment of the staging by “Familia Bombo Trio” band.
Soon, it will develop in the district of Til-Til a program that strengthens the scheduling of big format plays (Demasiado Cortas las Piernas, Pareidolia and La Súper Familia) as well as a guided route around the recently opened Centro Cultural; in Quillota it will developed a program focused on young people related to artistic activities, presenting Kadogo, Niño Soldado and Painecur, as well as a stage management workshop; in Algarrobo, the activities will take place at the municipal gym, focusing in a family audience, putting emphasis in children and elderly people, considering recreational workshops for both of this audience segments during winter holydays; in La Ligua it will develop a program that will strengthen literature and theater with the plays “Los Poetas Bajaron del Olimpo” and “El Golpe” that will go with mediation activities corresponding to poetry and theater workshops. This will be the closing year for the district of La Ligua and our partner the Museo Municipal de La Ligua, since it’s a public law entity, the central organization has requested to reduce its implementation programs due to a municipal budget crisis. Finally in the third region an assembly of local artists will be implemented in Copiapó as a way of an initial linking with the artistic community and the performance of “Los Niños del Winnipeg” in Diego de Almagro.
This way, the network will carry out during 2019 a total of 38 artistic activities: 1 launch landmark, 12 mediation activities, 14 performances, 1 student leaders meeting, 1 local manager artists meeting, 1 teacher training course and 8 training activities, hoping to have around 2.000 direct beneficiaries.